Elevating content above the sea of sameness that afflicts most financial services brands

Along with our specialized campaigns in the food and college sports spaces, we at Invesco QQQ look for ways to amplify our messaging and reach new audiences of interested and potential investors. That includes strategic partnerships with influencers (across a spectrum of interest areas and audience sizes) and publishing companies (including New York Times T Brand Studios, CNN, Quartz, Fast Company and others) that allow us to tell our brand story in interesting and unique ways. It is my role to set and lead the overarching content strategy for the brand, and oversee all content creation from ideation through delivery.