Bringing our brand story to the biggest moments in college sports

As the Official ETF of the NCAA since 2021, Invesco QQQ has identified an audience interested in investing and met them where they are throughout the year but especially during high-profile periods (the March Madness basketball tournament and college football season) through an integrated marketing campaign featuring high-impact content at every turn across paid media, sponsorship, experiential, owned and paid social and branded content. All of this content serves to funnel college sports fans to a custom digital experience featuring bespoke messaging that tells our brand story through the prism of their passion point, creating an entirely new funnel of investors. I was excited to run point on overarching content strategy for this campaign as well as oversee asset production from ideation through delivery.